The 9 Communication Rules You Need to Succeed
This book is for everyone from the mailroom to the boardroom. Anyone who wants to excel, command respect, and gain recognition within his or her organization will find valuable techniques. You will learn a new way of thinking that will significantly enhance your leadership ability. Others will notice you, and you can expect them to follow your example.
Traditional communication skills are insufficient for you to get to where you want to go in our world of instant global communication. Today’s technology has liberated you from the boundaries of geography. You can send and receive information almost anywhere in the world instantaneously. The sheer volume and speed of emails, instant and text messages, and social media means that you are constantly competing for space in a noisy world. Forget about getting someone’s undivided attention. Today everyone is distracted. There is a high probability that whatever your message is, it is being undervalued, misunderstood, or ignored. If you don’t know how to say it right—short, direct, and to the point—it doesn’t stand a chance.
But “message send failures” are only half of what you’re up against. Rapid-fire electronic communication exposes you to serious sabotage. When emotions are running high and no one stops to cool down, you can get thrown under the bus in a nanosecond. Emails, texts, and online posts can hurl negativity at you from all directions and leave you running for cover.
So who’s the enemy in this communication war? I can tell you who the enemy is not: It’s not technology. It’s not your coworkers. It’s not your boss or senior management. It’s not the piles of work that you never get to. It’s not the breakneck pace of life. The real enemy is us. Are we prepared for these changes? And, how do we need to change our communication approach to consistently win in the face of new and challenging circumstances?