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Article by Paul N. Luvera, Plantiff Trail Lawyer Tips: Review of Courtroom Communication Strategies, April 20,2011
1. Communication is based on perceptions. 2. People actively try to make sense out of their environment; they use perceptions and stereotypes to organize and structure their beliefs within a brief period of time. 3. People tend to see others as similar to themselves and people attempt to main their original perceptions regardless of contradictory information. When presented with contradictory information to their original perception, jurors will attempt to maintain their views by: a) denying the existence of new information, b) placing the disturbing information in a different context, and c) recognizing the inconsistency but maintaining the original belief anyway.
